Digital Marketing and Communication
Develop digital outreach plans and marketing collaterals to communicate and enhance the organisation's employer brand
Type
Domain
Competency Area
Employee Attraction
Levels
Implement digital outreach and engagement plans
Evaluate the effectiveness of current branding and outreach activities
Assess the impact of digitalisation on employer branding initiatives
Identify digital platforms used in employer branding and marketing
Develop drafts of digital employer branding and communication collaterals
Implement digital outreach and engagement plans to harness employer branding
Maintain digital channels used to connect with potential hires
Monitor the digital presence of the organisation’s employer brand
Propose ideas to boost digital outreach and marketing efforts
Develop employer branding collaterals
Develop plans to engage potential hires through digital outreach and marketing
Design digital employer branding collaterals with the marketing and corporate communications team
Leverage on digital technologies to establish differentiators in the employer brand
Review effectiveness of digital channels in connecting with target audiences
Drive the digitalisation of employer branding
Project future employer branding needs
Direct employer branding and market engagement efforts across digital platforms
Evaluate the costs, benefits and feasibility of digital marketing and communication plans
Promote the integration of digital technology and HR initiatives
Define the desired objectives and image of the employer brand on digital platforms
Align digital marketing and outreach strategies with the organisation’s digital strategies
Review the effectiveness of the digital marketing and communication initiatives
Recommend improvements to enhance effectiveness of digital outreach efforts