Data Storytelling and Visualisation

Combine data insights, and dynamic visual displays with illustrative and interactive graphics and narrative representative formats to present patterns, trends, meanings, messages and analytical insights from data or new concepts in a strategic manner



Competency Area

Data Analytics and Information Technology Management


Select appropriate visualisation techniques

Understand business problems, audience needs and objectives for story telling

Select appropriate visualisation techniques and information displays to convey data and findings

Organise the presentation of data to reflect trends and correlations

Incorporate appropriate elements to create informative and dynamic data displays

Incorporate interactive graphics, visuals and technical features into the data presentations

Communicate limitations of data and interpretations of findings

Describe context and commentary behind visualised data patterns

Describe data trends and patterns in narrative formats suited to level of understanding of audience

Adjust language and presentation formats according to audience being communicated to

Present and describe key meaning and insights

Design storyboards and data displays to communicate key insights, trends and findings

Draw key meanings and insights from data available

Develop general frameworks and storyboards for communicating data

Introduce new or emerging visualisation tools and techniques that are fit for usage

Exercise judgement on the presentation of data to ensure that critical trends and findings are presented in the optimal way

Develop dashboards and scorecards incorporating advanced visualisation techniques and embedding analytics capabilities

Review tables, graphs, and dynamic data displays, to ensure key questions from key stakeholders are addressed

Identify and define linkages between data, visuals and narratives being shared

Identify context to support data storytelling objectives

Guide others towards developing data storytelling and data visualisation abilities

Amend storyboards and data presentation materials to match audience needs

Establish effective data storytelling and visualisation approaches with supporting tools

Design general frameworks and storyboards for communicating data

Lead efforts to align storyboards to business vision, strategic, goals and branding

Establish effective data presentation architectures to address critical business questions

Integrate latest developments in data visualisation tools, techniques and methodologies

Determine suitable data presentation delivery modes and mechanisms, tailored to key stakeholders' needs

Make decisions on the optimal timing for presentations and updates of data and trends on dashboards and systems

Design intelligent data dashboards and customisable visual displays

Lead efforts to interpret and present explanations for counterintuitive patterns or findings