Channel Management
Manage new and existing distribution channels for financial services products and services to ensure channel performance and effectiveness
Type
Domain
Competency Area
Customer Relationship and Stakeholder Management
Levels
Implement channel strategies
Analyse various types of channels within relevant financial services industry and accompanying trends
Implement various forms of products and services channels within financial services to support channel management
Implement different channel promotion activties
Develop channel management ideas and options
Develop and recommend channel ideas based on market trends and analyses
Develop and experiment new channel ideas for products and services in financial services to respond to changes in market
Improve existing channel performance by managing relationship and conducting channel performance analyses
Review existing channel strategies
Assess existing channel strategies to identify performance improvement opportunities
Formulate and design overall channel strategies to identify new channels
Transform existing channels for products and services in financial services
Evaluate channel performance and corrective actions to maximise channel effectiveness