Channel Management

Manage new and existing distribution channels for financial services products and services to ensure channel performance and effectiveness



Competency Area

Customer Relationship and Stakeholder Management


Implement channel strategies

Analyse various types of channels within relevant financial services industry and accompanying trends

Implement various forms of products and services channels within financial services to support channel management

Implement different channel promotion activties

Develop channel management ideas and options

Develop and recommend channel ideas based on market trends and analyses

Develop and experiment new channel ideas for products and services in financial services to respond to changes in market

Improve existing channel performance by managing relationship and conducting channel performance analyses

Review existing channel strategies

Assess existing channel strategies to identify performance improvement opportunities

Formulate and design overall channel strategies to identify new channels

Transform existing channels for products and services in financial services

Evaluate channel performance and corrective actions to maximise channel effectiveness