Customer Acquisition Management
Develop customer acquisition strategies as well as foster customer relationships to attract new customers
Type
Functional
Competency Area
Customer Relationship and Stakeholder Management
Levels
Generate insights on target customer characteristics to increase customer base
Execute customer acquisition programmes
Follow up leads to increase potential customer base
Generate leads based on targeted customer characteristics
Provide inputs for improvement in customer acquisition programmes
Carry out research and analysis on customer insights and behaviours, to understand new customer profiles and the preferences and needs of various customer segments
Provide customers with value-added services relevant to their needs and industries
Secure the commitment of walk-in retail customers to open retail banking accounts, by identifying customers relevant banking needs and relating them to retail banking services
Develop customer acquisition plans to build new customer relationships
Review existing customer acquisition and retention plans
Develop research construct on customer insights and customer behaviours to understand new customer profiles
Recommend customer segments to acquire
Determine personal preferences and needs of targeted customers within market segments
Establish customer acquisition plans to acquire new customers
Manage and develop customer relationships and maintain customer confidentiality, to ensure credibility and attract new customers
Evaluate customer responses to determine if customer needs and expectations are met
Lead development and evaluation of customer acquisition strategies and plans
Develop customer acquisition strategies
Endorse customer acquisition management systems and models to acquire customers
Define target markets and the market profiles
Confirm customer segments to acquire
Guide operational plan development to support achievement of customer acquisition strategies
Evaluate ROI of customer acquisition programmes
Review key performance indicators to evaluate customer acquisition management
Evaluate alignment of customer acquisition strategies to strategic objectives
Identify performance metrics to measure the effectiveness of customer acquisition management
Establish mechanisms to collate and report customer acquisition data