Content Management
Create, curate and manage the organisation's web assets and content using appropriate systems and platforms to engage prospects and customers on the organisation's value propositions
Type
Functional
Competency Area
Sales and Marketing
Levels
Assist in the maintenance and update of content management systems and prepare relevant content to be posted and updated
Prepare relevant content to be posted and updated via content management systems
Maintain and update content management systems regularly
Address routine issues in terms of content management systems
Monitor performance of content management systems
Surface issues relating to customer and visitor experience on web properties and assets
Prepare reports on metrics to measure performance of content management systems
Execute content management policies and guidelines on content management and system maintenance, update, refinement and review
Implement content management policies, guidelines and permissions on content management
Post and update content on content management systems
Maintain web properties and assets to uphold standards on user experience
Maintain awareness of market offerings on content management systems
Report on metrics to measure the performance of content management systems
Recommend the adoption of appropriate plug-ins to manage and maintain the organisation's web properties and assets
Generate ideas to improve customer and visitor experience on web properties and assets
Ensure smooth running and develop metrics to measure performance of content management systems in achieving business goals
Monitor adherence to content management policies, guidelines and permissions on content management
Develop and review metrics to measure performance of content management systems
Recommend areas for improvements for a better customer experience in terms of organisation's web properties and assets
Ensure smooth maintenance and consistent updates of content management systems
Highlight and resolve issues related to content management systems
Edit and curate web content
Formulate policies for curation of web content,build capabilities for web content management
Translate overall content management strategy into policies on web content creation and curation
Determine web content for deployment
Review and evaluate the adoption of content management systems in terms of organisation's web properties and assets
Lead and direct the creation and curation of web content
Identify emerging system capabilities in web content management and determine the applicability of such capabilities
Review and evaluate web content and platforms from the customer experience point-of-view