Marketing Campaign Management

Develop evaluation strategies for marketing campaign effectiveness and analyse data to provide recommendations for improvements in future marketing campaigns



Competency Area

Sales and Marketing


Execute marketing campaigns based on creative briefs, ensure compliance with budgetary requirements and collaborate with partners

Execute marketing campaign in alignment to marketing strategies, operational plans and budgets

Conduct pre-campaign testing plans

Monitor campaign performance and effectiveness in accordance with the plan outlined

Develop marketing campaign awareness and campaign visibility

Develop operational plans to achieve marketing campaign objectives

Select relevant communication tools to reach out to target markets effectively

Set performance measures for each element of the campaigns

Drive marketing campaign development, the effectiveness of campaign to achieve organisational objectives

Establish campaign objectives

Establish target market profiles, customer profiles and/or personas

Establish performance targets aligned to brand, sales and marketing strategies and objectives

Select performance metrics and targets to control and direct the campaign goals