Marketing Culture
Understand, analyse, and create a marketing culture to audit the existing culture in an organisation, while anticipating and proposing improvements.
Type
Functional
Competency Area
Marketing
Levels
Understands marketing culture
Understands the rationale for instilling a strong marketing culture in an organisation
Documents information required for auditing the existing culture of an organisation
Recognises the role of culture change management in an organisation
Describes best practices for recognition and rewards for employees
Aware of marketing culture values that focus on feedback loops
Gathers insights for marketing culture
Defines marketing culture through the organisation’s reach across a range of customers
Gathers insights from internal feedback surveys on areas of improvement
Creates people-first frameworks to work towards cultural change management
Supports the development of recognition and rewards for employees
Measures marketing culture values, keeping in mind human resource processes
Evaluates and contributes to marketing culture
Evaluates the organisation’s reach and credibility through its marketing culture
Proposes shared values and beliefs that can shape the marketing culture of an organisation
Contributes to cultural change management processes through training and guidance
Uses recognition and rewards for employees to build a marketing culture
Analyses marketing culture values and communicates results to relevant stakeholders