Market Profiling
Segment the markets, select the targeting strategies and tactics, profile the target segments and develop the positioning strategies as well as implementation activities
Type
Functional
Competency Area
Customer Relationship and Stakeholder Management
Levels
Identify potential market segments
Select markets for profiling to meet requirements of marketing plans
Identify sources of information and research methods for segmenting and profiling markets in accordance with the marketing and/or media plans
Describe customer profiles for identified market segments
Map relevant products to identified market segments according to customer characteristics
Define and review market segmentation criteria to create target markets for products
Analyse customer data and its accuracy
Implement market sizing techniques and research
Segment the markets and review the most effective marketing mix
Identify the appropriate target markets and profile target audience for the organisation’s range of products and services available
Develop value propositions for market segments
Assess market segment attractiveness
Implement marketing activities in line with the marketing plans
Develop communication plans for segmentation criteria
Monitor and review marketing performance to ensure performance is maximised
Set positioning strategies and implementation plans
Set frameworks and criteria for market profiling and segmentation
Drive market positioning strategies
Identify available market segments and strategic marketing options
Evaluate market segment attractiveness and determine value propositions
Design the approaches to determine and describe the total markets