Logistics Solutions Marketing
Plan, implement and control business activities to conduct buying and selling of product offerings or services between buyers and sellers of logistics services
Type
Functional
Competency Area
Solutioning and Programme Management
Levels
Analyse market to provide primary information required to plan marketing strategies
Analyse market penetration for specified products
Analyse consumer and business market segmentation
Implement steps for market segmentation and targeting
Maintain product pricing documentation
Organise marketing channels for execution of marketing plans
Deploy implementation plans to support marketing campaigns
Develop marketing strategies based on market research
Review competitor activities and market trends to determine potential opportunities and threats to organisation
Develop acquisition and retention programmes to increase customer base
Develop implementation plans for marketing campaigns to achieve objectives
Formulate methods and measurements for monitoring and evaluation of marketing campaigns
Develop actionable marketing strategies and programmes that encompass customer needs
Drive implementation of marketing strategies
Develop business activities budget in accordance with project specifications and organisation’s costing policies
Formulate allocation of resources within budget means
Drive execution of marketing campaigns
Devise effectiveness evaluation of marketing campaigns
Initiate refinements to marketing campaigns to enhance effectiveness
Lead recommendations on improvements of activities based on evaluation