Environmental Crisis Communication
Develop, Streamline and Evaluate crisis communication plans and strategies to communicate information in a timely manner and help stakeholders make better decisions, increasing trust among affected communities
Type
Domain
Competency Area
Environmental Communication
Levels
Recognises and understands risks and hazards
Understand the purpose of a communication strategy, and what elements should be included in an effective strategy
Understands environment based risks and hazards
Gather information on crisis communication plans, guidelines and best practices case studies and lessons learned
Collate a list of relevant information and facts during a crisis
Defines and identifies stakeholders and best practices
Documents best practices and guidelines on communication capabilities during a environmental crisis
Creates potential communication templates and guidelines (internal, media, affected communities)
Drafts content and processes for environment alerts and warning
Identifies the key stakeholders and audiences involved in a crisis
Identifies potential questions that could be asked during a crisis
Collates data for alerts and warnings
Maintain a crisis communication inventory (what was said, by whom)
Prepares crisis communication plans
Drafts answers to identified potential questions and media/public questions
Allocates roles in the team to handle various stakeholders - Who is responsible for communicating with the media during a crisis? Who will answer telephone calls?
Streamlines templates and guidelines for crisis communication
Synthesis and assembles information in easy language for the public
Reviews and issues public information, alerts, warnings, and notifications
Edit templates and guidelines based on lessons learned after a crisis
Communicated and evaluates crisis communication plans
Disseminate information to relevant stakeholders
Respond to questions by media, public, officials
Lead regularly scheduled news conferences or reports so that the information gets aired frequently and reliably.
Prioritises the use of data gathering mechanisms to understand and monitor informational needs of affected populations
Promote use of and integration of information technology
Monitor the implementation of the communication plan and course-correct where needed
Evaluate the communication plan after the crisis and implement a plan to avoid any failures in the future