Environmental Crisis Communication

Develop, Streamline and Evaluate crisis communication plans and strategies to communicate information in a timely manner and help stakeholders make better decisions, increasing trust among affected communities



Competency Area

Environmental Communication


Recognises and understands risks and hazards

Understand the purpose of a communication strategy, and what elements should be included in an effective strategy

Understands environment based risks and hazards

Gather information on crisis communication plans, guidelines and best practices case studies and lessons learned

Collate a list of relevant information and facts during a crisis

Defines and identifies stakeholders and best practices

Documents best practices and guidelines on communication capabilities during a environmental crisis

Creates potential communication templates and guidelines (internal, media, affected communities)

Drafts content and processes for environment alerts and warning

Identifies the key stakeholders and audiences involved in a crisis

Identifies potential questions that could be asked during a crisis

Collates data for alerts and warnings

Maintain a crisis communication inventory (what was said, by whom)

Prepares crisis communication plans

Drafts answers to identified potential questions and media/public questions

Allocates roles in the team to handle various stakeholders - Who is responsible for communicating with the media during a crisis? Who will answer telephone calls?

Streamlines templates and guidelines for crisis communication

Synthesis and assembles information in easy language for the public

Reviews and issues public information, alerts, warnings, and notifications

Edit templates and guidelines based on lessons learned after a crisis

Communicated and evaluates crisis communication plans

Disseminate information to relevant stakeholders

Respond to questions by media, public, officials

Lead regularly scheduled news conferences or reports so that the information gets aired frequently and reliably.

Prioritises the use of data gathering mechanisms to understand and monitor informational needs of affected populations

Promote use of and integration of information technology

Monitor the implementation of the communication plan and course-correct where needed

Evaluate the communication plan after the crisis and implement a plan to avoid any failures in the future