Business Development

Identify new business opportunities to meet commercial objectives of the organisation



Competency Area

Business Management


Administer business development activities through analysis of market data

Interpret market research findings to suggest potential areas for business opportunities

Evaluate and present data such as graphical representations

 Suggest potential products and/or service offerings for the organisation

Determine potential business opportunities

Analyse customer requirements, markets, competitors and environments

Perform market segmentation to determine needs of different market segments

Profile target market segments to support the business strategies of the organisation

Identify specific prospects and/or partners to develop opportunities for the organisation

Determine positioning options based on market segmentation strategies to meet the commercial objectives of the organisation

Develop business opportunities in target market segments

Develop business opportunities based on customer needs and expectations

Develop customer acquisition and retention programmes

Develop recommendations to enhance the brand identity and position of the organisation in the market