Airline Distribution Channel Strategies
Develop and implement distribution channel strategies to increase market reach of airlines
Type
Functional
Competency Area
Commercial Management
Levels
Provide support on queries related to airline distribution channels
Monitor and respond to queries from distribution channel partners
Communicate fares and fare changes to distribution channel partners
Conduct research on distribution technologies and payment options
Compile data on performance of distribution channels and prepare reports for management
Record fare products into RM systems
Ensure compliance to internal processes and regulatory requirements
Analyse performance data of distribution channels to provide inputs for the development of airline distribution strategies
Evaluate operations and systems to ensure adherence to IATA guidelines for NDC
Source for new distribution channels to widen market reach of airlines
Propose new user interfaces for active distribution systems
Implement initiatives to integrate various aspects of e-commerce such as digital marketing, CRM and communications in the distribution strategies
Review fares, rules, promotional codes and footnotes to ensure accuracy
Ensure all fare product releases are documented and filed within Revenue Management (RM) systems
Formulate airline distribution strategies and expand the distribution capabilities of the organisation
Gauge the feasibility of new distribution-related initiatives from IATA and other industry bodies
Develop airline distribution strategies at the operational and strategic levels
Drive efforts to integrate various aspects of e- commerce such as digital marketing, CRM and communications in the distribution strategies
Negotiate and renew GDS contracts with external vendors
Endorse new user interfaces and distribution channels