Scientific Communication

Interpret and communicate science themes to a range of audiences, to support decision-making, while influencing policy-agendas.



Competency Area

Health Research Practice


Understands scientific communication

Summarises various components of scientific communication (science journalism, public relations, marketing, writing, etc.)

Distinguishes science communication from medical communication

Understands the role of persuasion in scientific communication

Identifies best practices in scientific communication

Documents the history and evolution of scientific communication

Identifies best practices for writing, researching, and communicating science themes

Lists various stakeholders in the field of scientific communication (government agencies, science publications, biotech companies, etc.)

Interprets scientific information

Links scientific communication paths to scientific methods (inductive versus deductive reasoning)

Applies tools and techniques to interpret scientific information for professional, nonprofessional, and community audiences

Determines relevant modes of communication based on the stakeholders

Disseminates scientific information

Disseminates science themes through common modes of scientific communication (technical reports, proposals, audio-visual, etc.)

Informs decision-making and policy agendas through scientific communication

Mobilises individuals and communities by using appropriate media, community resources, and social marketing techniques