Marketing Strategy Development
Perform market research to determine the ideal marketing strategy and positioning of products/servoces
Type
Functional
Competency Area
Sales and Marketing
Levels
Conduct market climate surveys to determine ideal marketing positioning and strategy for energy products
Conduct research to support the analysis of market insights for recommending marketing strategies and positionings
Collate relevant data on product performance and marketing effectiveness from various internal or external sources
Gather data on customer preferences, consumer trends and competitors
Consolidate information gathered through data collection process
Maintain integrity of data collected in accordance to privacy laws
Generate insights and recommendations from data and findings from market surveys
Analyse information collected on the market environment, customer behaviour, product features, corporate resources and strengths to formulate recommendations for market strategies and positionings
Determine trends within the market that may impact the organisation’s products and services
Measure consumer behaviour and business outcomes based on specific indicators
Conduct situation analysis on the organisation's positioning in the market, competitors and the marketplace
Evaluate current micro and macro environment as well as the competitive potential of the organisation
Synergise marketing strategy and positioning with pricing and product development plans
Evaluate the capacity of the organisation
Analyse and evaluate the past successful market share ratio of the organisation to determine new market opportunities favourable for its business development
Review market strategies and key performance indicators with pricing and product development plans
Formulate methods to manage and monitor the effectiveness of marketing strategies and their plans