Digital Marketing
Develop, execute and evaluate digital marketing strategies and campaigns to promote online presence and deliver value proposition through the use of various digital marketing channels and platforms
Type
Domain
Competency Area
Product, Sales and Market Management
Levels
Execute digital marketing campaigns across different marketing channels to promote online presence
Analyse traffic flow and conversion rates of digital marketing channels for trends
Deploy mobile-friendly digital assets and campaigns
Create content for target market across digital marketing channels and media platforms
Execute engagement plans for online customers
Implement organisation’s data privacy policies
Identify trending topics across online communities and forums
Identify digital trends relevant to the organisation’s marketing strategies
Evaluate performance of digital marketing channels and develop processes to create, integrate and improve digital marketing campaigns
Review Key Performance Indicators (KPIs) of digital marketing channels
Calculate ROI of customer acquisition tools and digital marketing channels
Develop processes to integrate online and traditional marketing campaigns
Develop processes to create a seamless online presence over web, social, mobile and other digital platforms
Evaluate channel strategies that balance customer needs and business strategies
Develop organisational guidelines for privacy and appropriate use of personal data
Make decisions on digital channel priorities
Define and integrate digital marketing strategies and lead evaluation of digital marketing performance and investments
Evaluate ROI for online customer acquisition tools and digital marketing channels
Formulate Key Performance Indicators (KPIs) for digital marketing channels
Define goals and objectives of digital marketing strategy
Lead development of a seamless online presence over web, social, and mobile
Integrate digital marketing into overall marketing strategy in alignment with digital trends
Translate visions for online marketing into coherent digital marketing strategies
Lead digital channel marketing portfolio strategy
Drive strategic direction of organisation for greater returns by growing and optimising existing digital channels