Design Concepts Generation
Build preliminary ideas on innovative design concepts and different ways to address needs and opportunities of target stakeholders
Type
Functional
Competency Area
Sales and Marketing
Levels
Research evaluate and assess existing information that informs new concept development
Generate design ideas and concepts in alignment to branding and/or marketing campaign objectives and target market profiles
Develop design concepts based on fundamental design principles
Evaluate concepts in terms of commercial potential
Test, analyse and evaluate designs to refine effectiveness of the design solutions
Compare concepts with best practice examples of similar products, programs, processes or services
Research and identify different types of design concepts for effective
design solutions
Create specifications for approval, funding or endorsement
Expand the potential of new ideas through exploration of opportunities
Identify factors that may impact on ideas or concepts to be developed, including potential for commercialisation
Develop preliminary ideas on innovative and different ways to address needs and opportunities Establish parameters for developing ideas and concepts to meet market requirements
Review design ideas and concepts
Lead teams and manage the generation of creative concepts and ideas
Develop strategic directions and frameworks to generate creative concepts and ideas
Conduct research and assess resource requirements
Lead teams through the idea generation process to develop preliminary concepts
Choose concepts for further development and
develop project plans Propose solutions to issues or challenges faced during concept development
Pitch creative concepts to relevant stakeholders