Demand and Supply Analysis
Analyse and assess market dynamics to uncover demand and supply outlook of products to enable better positioning and identification of opportunities and suitability of offerings
Type
Domain
Competency Area
Product, Sales and Market Management
Levels
Assess its demand supply outlook
Source for data on current and future prospects within industry and organisation
Analyse demand and supply patterns to present demand and supply analysis findings
Analyse products to
determine its characteristics and business viability
Analyse the target markets of the product to define its characteristics and impact on demand and supply
Utilise competition analysis to anticipate demand and supply for products
Assess suitability of organisation’s products and solutions against market and business criteria
Facilitate demand and supply needs analysis activities
Assess the desirability and practicality of ongoing market, product and solutions development and undertake activities where appropriate based on identified demand and
supply opportunities
Guide data or insights for demand and supply analysis
Review and provide additional insights for demand and supply
analysis reports before submitting for endorsement
Evaluate findings or reports of market trends and industry development on impact on business strategies or business operations strategies
Identify alignment between market demand and supply, and other business requirements with organisation’s products and solutions offering to determine suitability
Utilise research tools, methodologies or related tools for getting inputs or data
Make recommendations for improvement of products and solutions offering based on identified demands
Evaluate market dynamics to influence the market
Define demand and supply analysis framework appropriate for organisation's demand analysis
Lead and support development of organisation framework for data collection and assessment
Drive integration of primary quantitative and qualitative data
Ensure effective planning, execution, utilisation and budgeting of the research efforts
Establish procedures and guidelines for conducting demand and supply analysis
Establish research tools, methodologies or related tools for getting inputs or data
Establish criteria of evaluation for analysing demand and supply outlook of products
Monitor identified market demand and supply trends for opportunities for organisation to position and/or develop products and solutions