Describes the difference between opinion, idea, experience, and evidence (along with underlying assumptions)

Understands the role of communication towards the development of positive interventions by policy makers and governments or the takeup of beneficial interventions by intended citizens

Comprehends complex policies/reports by government commissions/committees, or opinions, ideas and experiences of subject-matter experts

Recognises the different tools available for policy and research communication - verbal, non-verbal, written

Is able to break down information into three stages of communication: connect the dots of information, convey the right information and compel and induce action from the stakeholders

Understands the role of different communication models (namely publicity, public information model, two-way asymmetrical model and two-way symmetrical model) in drafting communication ideas

Classifies different kinds of stakeholders and the communication tools and language/s most suitable for each

Interprets, translates, or synthesises complex policies/reports by government commissions/committees, or opinions, ideas and experiences of subject-matter experts into a language, format and context that is most suitable for the identified stakeholders

Identifies the technical barriers (internet access, financial constraints/IEC budget, lack of equipment, etc.) and other relevant factors (cultural differences, length of communication, socio-economic status, etc.) that can affect communication

Prepares a feasible and outcome-focused communication strategy based on the stakeholders, technical barriers, and other relevant factors identified

Identifies inputs, tools and techniques, and outputs for each of the three stages of policy communication

Articulates (pitches) the strengths and weaknesses of various policy options or research findings with the aim to fully inform and build consensus in the stakeholders

Reviews communication strategies and provides feedback for improvement

Establishes organisational awareness to produce logical and consistent communication channels and tools

Devises mechanisms to generate robust and credible data on the impact of communication strategies and refines communication strategies accordingly

Determines tools and techniques corresponding to the three stages of policy communication

Advocates for a specific policy option or research finding with the aim to influence the outcome as per the objectives set

Instils techniques for outcome-focused communication across the three stages of policy communication

Presents effective communication channels by evaluating data and information on variations in the stakeholders from atypical sources

Innovates new individual/cluster-specific communication tools to navigate the twenty-first-century influence of communication on the public (eg. visual rhetoric, human-centric design, etc.)

Leads quality assurance of communication strategies with the specific goal of inducing action in the stakeholders