Sales Strategy
Develop a sales strategy, plan and targets, considering market potential, industry trends and various internal and external business factors as well as the evaluation and further refinement of the sales strategy
Type
Functional
Competency Area
Product, Sales and Market Management
Levels
Analyse market information and sales opportunities in finanical markets
Interpret market information to identify potential sales opportunities
Gather information on organisation’s sales plans for further analysis
Monitor sales plan performance
Communicate effectiveness of sales and marketing activities to senior team members
Monitor sales strategies and identify areas for refinement
Develop and implement a sales action plan evaluate effectiveness and propose refinements
Translate product or service roadmaps into a sales action plan for business units
Support development of sales plans based on organisation sales cycles, client profile and product performance trends
Drive the implementation of the sales plans
Cascade sales targets of business units to different individuals
Evaluate outcomes and effectiveness of sales and marketing activities
Propose changes and refinements to short term sales strategies
Assess market potential, and formulate strategies to generate demand
Assess customers and market potential in the context of the organisation's business model
Highlight key trends in the market and related industries that impact demand for organisation's products and services Consider impact of market trends, competitors’ activities and sales expansion potential on sales plan
Formulate sales plans
Develop a strategy to create market demand for organisation's key products and services
Set targets for individual business functions
Modify sales strategies and plans based on evaluation of outcomes
Define an overarching sales strategy integrating macro- trends, in line with market projections
Forecast sales growth based on a holistic understanding of broad industry trends, economic indicators and internal business factors
Define overarching sales strategy in line with market projections and business objectives
Align sales and revenue
generation strategies with the broader business strategy
Establish target market and customers for products and services
Set sales targets on an enterprise level
Integrate sales strategies with market strategies and other business functions