Public Relations Management
Manage organisation's strategic direction in the management of the organisation's corporate reputation.
Type
Functional
Competency Area
Business Management
Levels
Maintain media relations to strengthen organisation’s external reputation
Maintain media relations
Organise press events
Implement public relations processes to mitigate reputational risks of organisation
Draft press releases
Develop media relations and thought leadership content to strengthen organisation’s reputation
Develop media relations locally
Facilitate press events
Develop public relations management and communications plans
Develop public relations processes to mitigate reputational risk of organisation and union relations risks
Review press release statements
Lead organisation’s PR strategies, media relations and thought leadership
Drive key media relations locally and transnationally
Devise long-term directions for press releases
Drive press events
Formulate public relations strategies to elevate positive reputation of organisation building upon corporate ethics and governance
Lead public relations processes that avoid creating reputational risk for organisation
Drive relationships with union leaders in industry