Business Development - Stakeholder and Customer Management
Identify new business opportunities to better meet the needs of existing markets and bring benefits to the organisation
Type
Functional
Competency Area
Stakeholder and Customer Management
Levels
Support business development pitches
Support business development pitches by following internal sales guidelines
Interpret and conduct market research to suggest potential areas of opportunities
Support preparation of data in presentable format for further analysis
Recommend organisation’s potential products or service offerings
Analyse market to determine opportunities
Organise segmentation of markets in accordance with organisation’s selected criteria
Profile target market segments to support organisation business strategies
Identify existing and potential customer needs and expectations
Analyse customer requirements, markets, competitors and environments
Identify specific prospects or partners to approach to develop opportunities for the organisation
Identify positioning options based on market segmentation to support organisational business strategies
Develop customer acquisition and retention programmes
Develop business opportunities based on customer needs and expectations
Develop recommendations to improve the organisation’s positioning in the market
Review strategic and partnership opportunities through quantity and qualitative analyses
Develop goals, plans and related metrics to track progress and manage obstacles to achieve program objectives
Implement metrics in tracking success of customer engagement
Formulate strategic business development plans for target markets
Lead in identifying and strategically assessing opportunities to create long term value for the organisation
Lead negotiation process to achieve desired outcomes
Drive customer adoption using strategic insight derived from detailed data analysis
Lead cross-functional relationships with both internal and external stakeholders
Evaluate implications of strategies and business targets to seek endorsement
Guide communication to internal stakeholders on opportunities to gather buy-in