Product Design and Development
Manage new product design and development from research, conceptualisation, design, development, gatekeeping, piloting, market testing and evaluation to meet anticipated or known customer and market needs. This includes evaluating product suitability against defined requirements
Type
Functional
Competency Area
Product, Sales and Market Management
Levels
Interpret new product development requirements and plans to conduct new product design
Identify market intelligence and anticipate client’s requirements, financial needs and preferences through communication and research
Interpret and operationalise new product development requirements and plans
Conduct new product design, development and testing activities
Utilise established data analytics and product structuring strategies to support product development process
Monitor and track implementation of development plans
Utilise gatekeeping approaches and stage gate process to review alignment of product to goals
Collaborate in integrated product development teams using new technology systems and tools
Recommend actions to close gaps between product and solutions designed and business requirements
Propose market testing and product performance evaluation with sales and marketing teams
Write technical reports detailing procedures, outcomes, and observations
Develop preliminary pricing strategies in collaboration with stakeholders
Establish new product development strategies and plans
Establish new product development and pricing strategies and plans according to organisational strategies and objectives
Identify anticipated changes and market dynamics which may impact product and management strategies
Define business and market parameters for product design and development
Review trials, market tests and suitability analysis to identify areas of improvement
Propose solutions in dealing with complex products and solutions
Verify whether products meet business requirements and up- scaling feasibility
Ensure implementation of stage gate process to enable product gatekeeping
Assess product development teams through technology applications and systems
Evaluate product portfolio against organisational business strategies
Formulate strategic directions for new product design to maintain competitiveness
Plan and set strategic directions in all aspect of organisation’s product design and development policies, objectives, and initiatives
Develop the organisation's competitive position and profitability strategy
Identify and advocate for technology which can drive product goals of the organisation
Assess the viability and suitability of product-to- market options
Define strategies for collaborative teamwork to achieve desired product design and development objectives