Assess advantages and disadvantages of different marketing channel options

Propose suitable platforms and marketing activities to address intended objectives and target customer

Develop a marketing plan for specific channels

Implement marketing activities and campaigns in alignment with an overall marketing plan

Curate relevant content to reinforce the organisation's competitive advantage, key messages and brand

Manage timely release and maintenance of marketing content and activities on specific channels

Evaluate the effectiveness of marketing campaigns through a specific channel

Determine the factors that optimise marketing effectiveness

Determine marketing objectives for various channels in accordance with organisational requirements

Define marketing plan for a range of channels and platforms

Evaluate customer response and sales performance to determine effectiveness of the different marketing channels

Determine suitable channels, platforms, technology and tools to be utilised for marketing activities and programs

Identify forms of marketing programs that are best suited to the product/service offering

Monitor marketing channel mix against overall sales performance

Select marketing channel mix that best satisfies target market

Recommend steps to integrate both traditional and digital marketing efforts

Develop an integrated marketing strategy combining traditional and digital marketing approaches

Oversee a suite of marketing channels and programs

Introduce new marketing channels and platforms to boost brand, customer engagement and sales

Develop marketing mix strategy

Devise ways to integrate and align marketing efforts on different platforms and channels

Establish performance targets for individual and integrated marketing channels, aligned to brand, sales and marketing strategies and objectives

Determine performance metrics to evaluate effectiveness of marketing plans on and across different channels