Content Strategy
Develop a content strategy to include the conceptualisation and mapping of digital storyboards as well as the optimisation of content delivery parameters to market the organisation's products and services
Type
Functional
Competency Area
Sales and Marketing
Levels
Determine optimal content types, styles, modes and frequency of content delivery, and translate content ideas into digital storyboards.
Conceptualise content ideas to meet marketing objectives
Map out digital storyboards as part of a content strategy
Identify content requirements based on evaluation of customers and potential customer preferences
Determine frequency of delivering marketing content to customers
Establish overall content strategy for the organisation, evaluate and align marketing content ideas with evolving trends and business goals and priorities.
Establish overall content strategy for the organisation
Establish target audience for content
Evaluate content ideas for marketing
Lead content lifecycle in terms of policies and effectiveness
Lead and direct the creation and curation of web content
Identify emerging system capabilities in web content management and determine the applicability of such capabilities
Develop a plan for managing content throughout its lifecycle
Align marketing content to business goals, priorities and strategic direction