Consumer Intelligence Analysis
Devise frameworks for consumer intelligence analysis to develop an understanding of customer knowledge from various customer touch points, for example, Customer Relationship Management (CRM), Point-of-Sale (POS) and e-Commerce systems
Type
Functional
Competency Area
Sales and Marketing
Levels
Analyse data from CRM, point-of-sale and e-commerce systems and generate relevant customer insights
Support relevant extraction of information from various sources (e.g. CRM, point-of-sale and e- commerce systems)
Analyse data from CRM, point-of-sale and e- commerce systems
Generate and provide relevant customer insights from CRM analysis
Organise and synthesise findings from information collected, assess customer interaction activities to obtain insights for improvements
Assess and produce consumer intelligence reports on a regular basis
Draw inferences pertaining to customer insights based on research outcomes
Organise and synthesise findings from information collected via CRM, point- of-sale and e-commerce systems
Assess customer interaction activities and provide insights for continuous improvements
Integrate data regarding customer interactions across all touchpoints
Oversee the process of data collection, assessing, understanding and integrating primary quantitative and qualitative customer data
Manage appropriate extraction of information from relevant sources (e.g. CRM, point-of-sale and e-commerce systems)
Manage a customer- centric research program that integrates customer and competitor research as well as economic and industry trends
Design the framework for consumer intelligence analysis to drive data collection efforts and set specific objectives of consumer analysis
Design the research methodologies, outcomes and strategies to leverage the voice of the customer in driving key business decisions and growth strategies
Provide leadership, guidance and support in developing framework for data collection, assessing, understanding and integrating primary quantitative and qualitative customer data
Provide key consumer intelligence insights based on research outcomes
Ensure effective planning, execution, utilisation and budgeting of the research efforts