Media Strategy Development
Develop, execute and evaluate media strategies and plans to assess impact of media advertising across channels in relation to target customers
Type
Functional
Competency Area
Sales and Marketing
Levels
Collect past media performance and information to assist in refining media planning strategies
Prepare documentation of past media performance for team analysis
Collate information to assist in refining media planning strategies and plans
Support conduct of research on media platforms and tools
Summarise key findings on media platforms and tools for use to organisation
Support media plan development
Test new or alternative media vehicles to meet creative, reach and frequency requirements of the advertising messages
Conduct media plans activities within allocated budgets and timelines
Collect and analyse information about different media channels, such as newspapers, magazines, radio, films, television, the internet and outdoor media
Assess identified media vehicles based on past media performance
Assess new or alternative media vehicles
Propose appropriate media platforms and tools
Execute media plans within allocated budgets and timelines
Create media plans and manage budget allocation per medium per advertising period across channels
Assess the impact and suitability of different types of media for targeting a specific market
Develop media plans according to media requirements of the advertising briefs
Oversee budget allocation per medium per advertising period across channels
Assess impact of media using across channels and measure effectiveness in the overall strategies
Recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition and maintain customer satisfaction and loyalty
Determine media platforms for communications
Develop and facilitate the content and integration of media platforms
Develop a strategy to select media vehicles that meet creative and frequency requirements
Analyse media usages and needs
Develop media planning strategies as directions for selecting media vehicles that meet creative, reach and frequency requirements of the advertising messages to be achieved within agreed timelines and budgets
Set key performance indicators to evaluate media planning
Establish media plan objectives, legal and ethical organisational requirements
Establish target audience profiles for each media platform
Evaluate the costs and effectiveness of media to brand's target markets or audience
Negotiate with media owners or agencies on rates and positioning within media
Develop media platform management strategies
Lead and drive organisational policies and procedures for media and social media use