Media Platforms Management
Drive organisational policies and procedures for media use as well as develop and implement media plans in business while evaluating their effectiveness
Type
Domain
Competency Area
Sales and Marketing
Levels
Collate information on types implementation of media platform plans and activities
Support conduct of research and summarise key findings on media platforms and tools
Support implementation of media platform management activities
Document media plan activities, timelines and targets
Monitor various media platform options and propose appropriate social media platforms and tools
Assess various media platform options
Review appropriate media platforms and tools to meet organisational objectives
Organise research efforts on media platforms, tools and strategies and analyse media platform performance
Escalated complaints, potential conflicts and crisis situations
Manage development of media platforms to achieve business strategies
Determine media platforms for communications
Develop and facilitate the content and integration of media platforms
Develop the media plan framework by defining the activities, timeline targets and responsibilities
Manage and address escalated complaints, conflicts and crisis situations
Drive organisational policies and procedures for media and metrics for audience engagement to measure success of media activities
Develop media platform management strategies
Establish organisational policies and procedures for media and social media use.
Establish guidelines for audience engagement and appropriate content
Define metrics to measure success of media activities
Design appropriate resource models to implement media plans and media plan
framework
Oversee the management of escalated complaints, conflicts and crisis situations