Marketing Strategy
Define an organisational marketing strategy, consider critical industry trends, customer segments and market developments as well as the communication and implementation of the strategy
Type
Functional
Competency Area
Sales and Marketing
Levels
Identify critical customer segments, market gaps and competitors
Support the development of marketing strategy
Identify critical customer segments, market gaps and competitors
Identify emerging marketing trends and technologies
Assess competitive forces
Highlight impact of various market trends on the organisation's key business and expected performance
Enhance new roadmaps and marketing plans to align with critical trends and developments
Develop materials to communicate marketing strategy internally
Lead action planning and implementation of marketing efforts
Develop a strategy to grow market demand for key products and services
Develop a marketing strategy for specific products and services
Determine critical customers and assess market potential in the context of the organisation's business model
Evaluate applicability of emerging market trends and technologies to the organisation's context
Highlight key trends in related industries that impact demand for organisation's products and services
Assess technology and digital capabilities and trends impacting marketing strategy
Synthesise impact of market trends with organisation's product strategy
Prioritise product mix and service offerings in accordance to market demands and business priorities
Align the planning of product roadmaps across various products or regions
Lead internal communications of the marketing strategy
Define overarching marketing strategy considering macro-trends and anticipated industry and technology shifts
Define overarching marketing strategy in line with market developments and business objectives
Anticipate future trends and industry and technology shifts
Determine business viability of incorporating new marketing technology or automation
Forecast emerging market needs
Inspire commitment of employees toward organisational marketing strategy
Integrate marketing strategy with sales strategy and other business functions