Marketing Communications Plan Development
Formulate, develop and implement marketing communications plans and evaluate tools and vehicles appropriate to reflect effective execution of communication strategies
Type
Functional
Competency Area
Sales and Marketing
Levels
Collect feedback on marketing communications and media
Collate relevant information pertaining to varying media options available
Identify options and present advantages and disadvantages of different marketing communications media options
Identify marketing communications variable and media options
Support evaluation of information
Implement promotional briefs and asses the effectiveness of selected media options
Draft promotional briefs in accordance with organisational requirements
Carry out promotional briefs via selected media options
Ensure accuracy of information being communicated to target customers
Assess marketing communications mix that best suits the target markets and meets marketing objectives
Assess advantages and disadvantages of selecting various media options
Develop marketing communication strategies and propose marketing communication options
Determine marketing communication objectives in accordance with organisational requirements
Identify forms of marketing communication programmes that are best suited to the products and/or service offerings
Develop promotional appeals and messages
Evaluate different models of marketing communications to meet organisational requirements
Develop objectives, goals, desired performance, strategies and scope of marketing communication plans
Define the scope of the marketing communications plans
Establish objectives, goals and performance measurements of marketing communications plans
Conduct situational analysis to assess the organisation’s internal and external outlook
Formulate marketing communications strategies to achieve the communications objectives identified
Drive the development of budget plans and activity schedule to facilitate the execution of the communications strategies