Marketing Campaign Management
Develop evaluation strategies for marketing campaign effectiveness and analyse data to provide recommendations for improvements in future marketing campaigns
Type
Functional
Competency Area
Sales and Marketing
Levels
Execute marketing campaigns based on creative briefs, ensure compliance with budgetary requirements and collaborate with partners
Execute marketing campaign in alignment to marketing strategies, operational plans and budgets
Conduct pre-campaign testing plans
Monitor campaign performance and effectiveness in accordance with the plan outlined
Develop marketing campaign awareness and campaign visibility
Develop operational plans to achieve marketing campaign objectives
Select relevant communication tools to reach out to target markets effectively
Set performance measures for each element of the campaigns
Drive marketing campaign development, the effectiveness of campaign to achieve organisational objectives
Establish campaign objectives
Establish target market profiles, customer profiles and/or personas
Establish performance targets aligned to brand, sales and marketing strategies and objectives
Select performance metrics and targets to control and direct the campaign goals