Market Trend Analysis
Devise the framework, manage and conduct the situational analysis process to uncover market trends and industry developments to identify new opportunities
Type
Functional
Competency Area
Sales and Marketing
Levels
Collect data by conducting research, support the analysis of market trends and developments and prepare research documentation
Conduct research and gather data to support the analysis of market trends and developments
Collate relevant market data from historical records and various internal and/or external sources
Consolidate information gathered through data collection processes
Maintain integrity of data collected
Prepare graphical representation of data patterns
Prepare necessary documentation based on established research frameworks
Analyse information on market trends and industry developments, interpret future potential demands and produce reports to present findings
Analyse market trends and industry developments
Analyse findings or report of market trends and industry developments on impact on business strategies or business operations strategies
Utilise forecasting techniques to interpret future demands
Prepare reports to present findings
Develop business proposals for new opportunities and recommend production or adaptation of products or services
Identify market trends and developments that may impact organisational marketing activities
Analyse market trends and developments to forecast emerging market needs and develop appropriate recommendations
Report findings and recommendations to management in accordance with organisational procedures
Develop situational analysis frameworks to obtain market information and prioritise analyses on latest market trends
Devise situational analysis frameworks to obtain information regarding organisation and competitors' competencies
Establish priorities pertaining to types of analyses required in keeping up-to-date with market trends and industry developments
Establish procedures and guidelines for conducting market trend analyses
Establish research tools, methodologies or related tools for getting market trends data
Establish criteria of evaluation for analysing market trends
Submit proposals to management in identifying new opportunities