Marketing Management
Manage organisation's marketing plans
Type
Functional
Competency Area
Business Management
Levels
Manage market research to support marketing objectives and activities
Develop marketing objectives
Develop market research study objectives aligned to research needs
Develop market research plans and research methodologies to support market research study objectives
Select and manage external consultants to conduct market research activities
Manage market research activities in accordance with market research plans
Evaluate research findings to develop
recommendations based on data gathered
Report findings and recommendations to management
Formulate marketing objectives and activities
Develop marketing objectives
Design and implement marketing activities for different market segments
Identify possible partnerships and collaborations with different organisations
Identify new areas for business expansion Leverage on digital technologies to achieve marketing objectives
Create a marketing strategy
Understand the needs of the target community accurately, undertake research to accurately document the understanding
Understand the economics of fulfilment in these areas and 'costs' that the customer incurs
Create a plan with detailed activities that creates an urge and a pull to avail of the service/product on offer