Product Advisory
Develop, maintain and convey detailed and specialised product knowledge as well as keep abreast of emerging product knowledge to address organisation requirements
Type
Functional
Competency Area
Product, Sales and Market Management
Levels
Identify potential products matching with requirements
Record customer requirements
Assist customers in resolving basic issues, with reference to standard guidelines
Shortlist potential products that can meet customer needs to expand product portfolio
Communicate details and functions of products effectively to customers
Cross-sell, upsell and recommend products, and solutions
Analyse requirements or non-standard requests
Identify appropriate solutions to meet customers’ requirements based on market trends
Provide in-depth knowledge on usage of products and specifications to the organisation
Analyse competitor’s products that are offered in the market
Compare features and benefits of product to similar products offered in the market
Articulate sales opportunities to cross-sell and/or up-sell products by matching product benefits to customers’ needs
Draft proof-of-concepts to support sales efforts
Lead the design of customised product solutions
Identify product needs
Justify suitable solutions to address customer needs
Support the role of a specific product in the broader end-to-end solution
Lead the design of customised solutions and products to meet customers’ unique set of requirements
Lead the sale of customised products to key customers by showcasing product benefits
Explain electronic product solutions for customers and unique value propositions
Identify relative standing of the organisation’s products with competitors’ products to propose any product enhancements
Synthesise high-level trends in financial services sector into sales proposals
Forecast trends and changes in product requirements
Drive design of organisation-wide proposals for products and solutions
Lead the development of customised solutions, product prototypes and models
Anticipate how technical aspects of a specific product may impact or be impacted by other elements in a broader, end-to-end solution
Assess product performance and competitiveness to determine if re-alignment is necessary to better suit the market
Evaluate product mix to determine suitability to meet customer needs, business objectives and organisational governance and compliance guidelines