Market Research and Analysis
Develop market analysis frameworks and objectives to guide and conduct analyses of market trends, developments, competitive factors and economic changes to identify useful business insights, drive economic decisions and forecast market needs
Type
Domain
Competency Area
Investment and Financial Management
Levels
Forecast emerging market needs
Conduct background research in alignment to the market research study objectives
Implement research methodologies to gather data
Analyse data to support market research study objectives
Draw preliminary links between market research findings and identifying opportunities and/or insights for organisational and product performance
Report findings and recommendations to relevant stakeholders in accordance with organisational procedures
Analyse authenticity, accuracy, validity and relevance of research findings
Develop market research objectives, plans
Develop market research study objectives aligned to research needs
Define critical questions to be addressed through market research activities
Develop market research plans and research methodologies to support market research study objectives
Manage market research activities in accordance with market research plans
Develop business recommendations based on data gathered
Articulate business implications of the insights and trends derived from analyses
Identify and direct action plans relating to opportunities identified via market research
Formulate market research frameworks
Formulate market research frameworks in relation to organisational objectives and strategic direction
Formulate market research policies and procedures to guide market research plans
Evaluate research findings and incorporate them into strategy development and business planning
Set the budgets required to drive market research