Business Development
Identify new business opportunities to meet commercial objectives of the organisation
Type
Functional
Competency Area
Business Management
Levels
Administer business development activities through analysis of market data
Interpret market research findings to suggest potential areas for business opportunities
Evaluate and present data such as graphical representations
Suggest potential products and/or service offerings for the organisation
Determine potential business opportunities
Analyse customer requirements, markets, competitors and environments
Perform market segmentation to determine needs of different market segments
Profile target market segments to support the business strategies of the organisation
Identify specific prospects and/or partners to develop opportunities for the organisation
Determine positioning options based on market segmentation strategies to meet the commercial objectives of the organisation
Develop business opportunities in target market segments
Develop business opportunities based on customer needs and expectations
Develop customer acquisition and retention programmes
Develop recommendations to enhance the brand identity and position of the organisation in the market