Airline Revenue Management
Develop and implement pricing strategies and revenue management models to maximise airlines revenues
Type
Functional
Competency Area
Commercial Management
Levels
Utilise revenue management models to generate yield and revenue analyses
Determine factors which affect demand for air travel
Monitor seat capacity and revenues generated from scheduled flight routes
Collect relevant data to analyse the impact of pricing strategies on airline performance
Evaluate pricing strategies used by competitors
Generate and present analysis to project revenues
Leverage on revenue management models and seat inventory control principles
Propose methods for optimal seat allocation taking into account overbooking models, booking class protection and no-show rate forecasting
Propose adjustments to price and seat capacity to reduce operational costs of flying
Apply established pricing and revenue optimisation strategies to forecast demand for flights
Recommend improvements to revenue management systems and processes in the organisation
Develop revenue management strategies to build presence in new markets
Channel overall business strategies and commercial objectives into pricing and revenue management objectives
Integrate revenue- optimisation strategies with other aspects of airline operations such as scheduling, fleet- planning and sales and marketing
Develop strategies to develop Point of Sale (POS) presence in new markets for airlines
Propose new distribution channels to maximise revenues and yields
Develop new revenue management systems and models to build revenue forecasting