Emergency risk communication
Support, streamline, and evaluate emergency risk communication strategies to communicate risk in a timely manner, while building trust amongst affected populations.
Type
Domain
Competency Area
Public Health Emergency Preparedness
Levels
Understands risk communication for public health
Understands the purpose of risk communication for public health emergencies, keeping in mind communication inequalities
Describes existing national and international emergency risk communication (ERC) plans, guidelines, and recommendations
Lists the various public health stakeholders involved in ERC
Defines and identifies public health emergency stakeholders
Defines ERC through cultural and social contexts, key principles, and existing public health structures
Documents best practices and trends on communication capabilities during public health emergencies
Identifies key partners and stakeholders across public health emergency stakeholders in India (ministries, apex bodies, civil society organisations, etc.)
Supports preparation of risk communication mechanisms
Incorporates cultural and social contexts into ERC channels, to build trust amongst affected populations
Supports preparation of various communication mechanisms (interpersonal, mass media, mid media, etc.)
Enlists relevant stakeholders and partners required for an ERC
Streamlines ERC
Prioritises the use of data gathering mechanisms to understand and monitor informational needs of affected populations
Streamlines templates for ERC communication, taking into account the National Risk Communication Plan (2016)
Oversees communication across relevant public health emergency stakeholders
Evaluates and advocates for ERC strategies
Integrates government priorities with community interests and concerns with regards to ERCs
Evaluates ERC strategies to ensure risk is communicated in an accurate, transparent, and timely manner
Advocates for multidisciplinary communication exercises with public health emergency stakeholders
Cultivates a culture of dynamic listening to understand evolving interests and concerns with regards to a public health emergency